Source: [ManUp → Hoottle](https://treenodes.com/case-studies/manup/)

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TREENODES · Community platform

# ManUp → Hoottle

A social network for American football fans, connecting member activity, conversations and shared interests. ManUp developed into Hoottle.

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## TreeNodes’ contribution

Analysis, architecture and complete frontend and backend development, with continuing technical support.

**Project history**

From 2009 · Three-year project

ManUp → Hoottle project views

![ManUp social feed with fictional member posts, comments, shared interests, suggested connections and a fantasy-game panel.](https://treenodes.com/assets/projects/aligned/12-manup-feed.webp?v=0300098baeff)

**Social Feed and Shared Interests**

 Member posts, conversations and shared interests shape the social feed. Portfolio presentation with sample records.

![ManUp social connections view with a diagram linking a demo member to other fictional members by shared interests, alongside network information.](https://treenodes.com/assets/projects/aligned/13-manup-connections.webp?v=41dd6c54f686)

**Social Connections and Relationships**

 Social relationships connect member discovery with interests and conversations. Portfolio presentation with sample records.

![Edited ManUp fantasy sports trading floor with player filters, market rows and portfolio navigation](https://treenodes.com/assets/projects/manup-fantasy-market.webp?v=1cc34bd839f8)

**Fantasy sports market**

 Edited archive interface: the fantasy sports area combines player search, filters and market-style records. All players, prices, changes and dates are fictional demonstration data.

![Edited Hoottle favourites interface with sports, entertainment and personality categories](https://treenodes.com/assets/projects/manup-hoottle-interests.webp?v=21fa1d10725d)

**Hoottle interests and discovery**

 Edited archive interface from ManUp’s development into Hoottle. Members choose interests that help shape content discovery and connections; original owl placeholders identify the categories.

THE PROJECT

## Purpose and scope

ManUp was developed as a social networking platform for American football fans, for a US-based company. The three-year project began in 2009 and covered business and systems analysis, software architecture and the complete frontend and backend implementation.

**Sector**

Community platform

### Requirements and analysis

We analysed the requirements of a community platform centred on American football. This connected the intended experience for fans with the business and systems requirements that would guide the application’s design and development.

### Software architecture

We designed the architecture for the complete social platform, covering the relationship between its frontend, backend and data. The system model connected members, their activity, conversations and shared interests through the social relationships behind the application.

### Implementation

We built the platform from frontend to backend over the three-year project. We connected member activity, conversations and shared interests through the application’s social relationships, data and interfaces, carrying the analysis and architecture through to hands-on development.

### Ongoing technical support

Technical support continues as part of our work with the system. Knowledge of the original analysis, architecture and implementation provides continuity across the platform beyond its initial development period.

RELATED SERVICES

## Explore the services behind this work.

-   [Business & systems analysis](https://treenodes.com/services/business-systems-analysis/)
-   [Software architecture](https://treenodes.com/services/software-architecture/)
-   [Web, mobile & business software](https://treenodes.com/services/software-development/)

LET’S TALK

## What would you like to build or improve?

Tell us about the business process, the software you need or the system already in use. We can discuss analysis, architecture, implementation and ongoing technical support.

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